As a mold remediation contractor, there’s a good chance marketing is not the top thing on your mind. After all, running a business requires a lot. Digital marketing is only one of the many components.
But marketing your mold removal business is critical to your success.
Whether you’re just starting out or you’ve been in the industry for years, digital marketing is an important part of a healthy flow of business. All your marketing efforts should feed directly into your lead generation strategy. Even if you’re not in growth mode right now, you still need leads just to maintain strong profitability.
In this article, we’ll be looking at a few of the most effective ways to market your mold remediation business. We’ve chosen to focus on no-cost/low-cost options so that you can start your digital marketing efforts with a minimal marketing budget, all on your own.
That said, all 4 of our suggestions are also prime opportunities to partner with a pro if you can afford it.
4 Ways to Market Your Mold Removal Business
If you’re new to digital marketing, there are a few basics you need to address. These are things you can do on your own with no special technical skills. And if you’ve been marketing your business for a while, it’s still worth your time to read through our list.
You’ll want to make sure you’ve covered these bases.
1. Claim Your Business & Review Profiles
There are several sites where businesses are listed and reviewed. And here’s the catch. Your business may have a listing on these sites even if you’ve never actually created a profile.
That’s how businesses with no Google Business Profile show up in Google Maps search results, for example.
It’s in your best interest to take time to claim your listings and to look over your customer reviews. After all, you probably have listings and reviews, regardless. It’s smart to ensure the information on these sites is correct. That will help increase your visibility, making it easier for customers to find you and review your services.
Where to Check Your Listings
Claiming your business listings will typically only take a few minutes per website. Some sites will make you confirm ownership of the business, but this is usually a quick process.
Be sure you claim your mold removal business on the following sites:
- Google Business Profile
- Bing Places for Business
- Better Business Bureau
- Angie’s List
- Restoration Local
What to Check in Your Listings
Once you’ve claimed your mold removal business, there are a few items you should review to make sure all the information is correct. Be sure you verify the following:
- Your business name
- Your web address
- Your phone number
- Your physical address
- Your hours of operation
- Your business description, including the services you offer
Make sure all your information is consistent. For example, if you use an ampersand in your business name (“&”) in one place, use it everywhere. If you use a dash between the area code and the rest of your number, do so everywhere. If you use an abbreviation in your address (like “st” or “ave”), make sure all references to your address read the same way.
Write your business description in advance, then copy-and-paste to every site. Make sure you upload a clean, clear logo to each site, as well as relevant photos of your office or your truck.
Your goal is to present your business as professional, reliable, and thorough. These are the same qualities folks will expect when they contact you for mold removal services. Your marketing should match those customer expectations right from the start.
What About Reviews?
Online reviews matter. In fact, a whopping 90% of customers say online reviews play a role in their buying decisions.
Naturally, positive reviews are better than negative reviews. But some negative reviews are inevitable. You can’t possibly please everyone. Plus, you can still use negative reviews as an opportunity to market your business.
When you encounter negative reviews, don’t argue with the reviewer. Instead, apologize for the negative experience and offer to help, if possible. This isn’t about taking blame or offering free services. Rather, this is about showing potential customers that you’re invested in a positive experience and total customer satisfaction.
2. Use Social Media to Promote Your Business
The average person spends about 2 hours and 40 minutes on social media every day. It’s hardly surprising that 73% of marketing professionals consider social media marketing to be an effective way to reach potential customers.
Social media is a great tool for marketing your mold removal business.
That said, most of your potential customers probably aren’t looking for mold content in their feeds every day. So instead of chasing after followers, make sure potential customers can find you when they need mold removal services.
For example, 54% of internet users turn to social media when researching products and services. It’s almost like social media serves as an additional search engine. Your goal should be to make sure you have active social media profiles that can easily be found.
Plus, that makes it easier for existing customers to tag you or refer you to their friends and followers.
We recommend creating accounts on the social media sites the majority of the folks in your area use. Most likely, that list will include Facebook and Instagram. As a mold removal expert, you should consider using images (like before and after pictures) in your content. (With your customers’ permission, of course.)
If you work with commercial clients or if you’re trying to network with insurance agents and adjusters, you might also want to utilize LinkedIn. Just avoid the temptation to post the exact same content on every platform. Your approach on Facebook (where you’re most likely going after homeowners) and your approach on LinkedIn (where you’re most likely pursuing professional partnerships) should look and feel different.
Also, make sure that your business name, phone number, address, description, and hours are consistent across all social media accounts.
3. Ask Customers for Reviews and Referrals
One of the most cost-effective ways of marketing your mold removal business is also one of the easiest. Ask customers for reviews and referrals. The easiest time to do this is when you’re wrapping up a job.
When asking for an online review, talk to the customer a bit first. Ask which sites they use the most. If they prefer Yelp, ask for a review there (even if you’d prefer a review on Google).
Once you know the customer’s preferred review site, send them a direct link to your profile. You want to make it as easy as possible for them to leave a review.
Also, make sure you keep track of their review process. We recommend following up with them once they post their review. And, don’t forget to say thank you!
Asking for referrals is very similar. Rather than leaving something behind, like a flyer or business card, let them know which social media platforms you’re on. That’s typically an easy way for them to pass your info off to a friend.
When you get a referral, make sure you follow up with the referring customer. Let them know you appreciate their help. While some businesses offer discounts or small thank you gifts for referrals, this isn’t necessary. A sincere gesture of gratitude can make just as powerful an impression.
4. Optimize Your Website for Conversions
Of the initial steps to marketing your mold removal business, optimizing your website will likely be the most difficult. And really, this process is never truly complete.
Top SEO Tools
Search engine optimization (more commonly known as SEO) includes both technical and content elements. Google offers a good, free speed test tool that will identify technical issues with your website. Google Search Console and Bing Webmaster Tools also offer good insights on technical issues.
Next, run a keyword analysis to see how your site ranks. Ahrefs, Semrush, and SpyFu are all solid options for keyword research. While you’ll find some free services with each, these are limited. You’ll get the best information if you pay for an account or take advantage of a free trial.
You can use these tools to improve the quality of your content by researching and targeting relevant keywords. Keywords are simply the terms folks use when performing online searches. Ideally, you want to rank (show up in search results) for terms that are:
- Related to your business
- Closely related to the kinds of questions folks ask when they’re considering buying
- Have decent monthly search volume (the number of monthly searches)
- Have relatively low keyword difficulty (how hard it will be to rank on a scale of 1 to 100)
The more related keywords you rank for, the more likely you’ll be to attract the attention of potential customers online.
The Hardest Thing About SEO
SEO takes time. That’s the hardest part. You won’t see immediate results from SEO tweaks, even if you do everything perfectly. Instead, you’ll need to be prepared to be patient.
That’s because (like many things in marketing), SEO is more like an experiment than anything else. You make a few changes and then wait. Depending on the extent of the changes and the number of visitors your site gets, you might wait as little as a few weeks. If you’re just starting out and your site doesn’t get much traffic, you may need to wait months.
Then you make more small changes and wait again. Each time, your changes need to be minimal so you can accurately gauge what works and what doesn’t. It’s a slow, gradual process.
You won’t see dramatic improvements in organic traffic overnight, either. (Organic traffic refers to folks who find your website through an online search you didn’t pay for.) The whole thing will start small and build momentum as it goes.
Getting Conversions From Your Website
Conversions come in many different forms. It depends on what you’re trying to accomplish. Most likely, you want new jobs, so a sale might be a conversion. But if your strategy is based largely on content marketing, you might also consider a new subscription to your blog to be a conversion.
Regardless of what you’re targeting, conversions are the goal of SEO.
To optimize your site for conversions, make sure visitors know what you want them to do. Marketers call this the “call to action” (or CTA). A CTA is just the action you want a visitor to take. For example, a “Contact Us” button is a CTA.
Make your CTAs clear, concise, and direct. Use plain language and avoid trying to overcomplicate the process. If you want customers to call, tell them to call now. If you want them to fill out a form, ask them to fill out the form.
CTAs are how you connect organic traffic on your site to profitability.
Thousands of people could visit your site every month, but if no one follows through with a CTA, who cares? They’re visiting but not buying. On the other hand, if you only have a few dozen visitors per month but most of them follow through with your CTA, then you’re likely doing good.
How to Make Your Mold Removal Marketing Successful
Every marketing technique requires patience and skill. You should probably expect to spend some money, too. And all of it takes time.
Claiming your business listings and creating social media accounts only takes a few minutes. But some marketing methods take weeks or even months to see results.
Ideally, you should still track each mold lead you get. Ask customers how they found your company. Keep track of whether the lead converted to a sale and how much profit each sale generated.
Over time, this information will become invaluable. You can use your own sales data to finetune the process, spending more time and money on the marketing strategies that work best for your business.
Start Getting More Mold Remediation Leads
If you’re at a loss for where to start, EverConnect can help. Whether you’re waiting for your current marketing strategy to kick in or you just need a few extra leads to boost revenue, we have your back.
EverConnect specializes in high-quality, exclusive mold removal leads.
You’ll be the first and only contractor to reach out to the customers we send your way. What’s more, we’re transparent about our pricing, outlining our pricing and billing in advance. We don’t want you to ever feel surprised by a fee or charge. And you’ll pay for wrong numbers or fraudulent leads.
Not only that, but you can pause your account at any time. And there are no long-term contracts. This is a lead generation system that’s built to work with you.
If you’re ready to learn more, just click below and fill out the form. One of our experts will contact you to explain the options we offer. In the meantime, best of luck with all your marketing efforts. And feel free to check our blog often. We’ll continue to provide practical, effective advice on marketing your business—whether you’re one of our customers or not.