It’s Party Time: Invite Success into Your Business Through First-Party Data
This session will explore how to unlock the power of your own data—AKA first-party data— to significantly improve the way you evaluate campaigns, optimize spend, and drive true ROI.
Register for the Webinar
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In this free webinar, you’ll learn why it’s no longer enough to rely solely on platform reporting or get distracted by low CPLs (costs per lead). We'll show you multiple examples of how viewing performance through the lens of first-party data can result in a stronger return on investment.
You’ll discover:
- How to shift your mindset when analyzing performance reports
- The role of campaign types in long-term success
- Why Performance Max campaigns, Google’s AI-powered, cross-channel campaign type, become even more effective when fueled by your own data
- How giving trusted partners access to your data allows for deeper analysis, smarter strategy, and insights that go far beyond what ad platforms report
This session will give you the knowledge you need to make smarter, more data-informed decisions, and ultimately, invite more success into your business. You won’t want to miss it!
Andrew Snyder, Senior Director of Paid Media
With over 13 years of experience in digital advertising, Andrew specializes in crafting and executing performance-driven Paid Media strategies that deliver measurable results. He maintains a laser-focus on lead generation campaigns that don't just make noise, but that transform marketing investments into ROI. Andrew brings strategic vision and hands-on execution to every campaign and remains passionate about leveraging data-driven insights and innovative approaches to drive client success.
Brandi Fulk, Enterprise Accounts Lead
Brandi brings over 19 years of experience in managing and nurturing client relationships, with a proven track record across both hyper-local and large-scale Enterprise marketing initiatives. Her expertise spans from leading targeted, community-based marketing strategies to executing complex, multi-location and national digital marketing campaigns. As Director of Enterprise Accounts, Brandi is dedicated to working collaboratively with your team to develop the optimal media mix that aligns with your business goals and drives measurable results.
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